Umiejętności AI w ogłoszeniach w marketingu, 2026

Umiejętności AI w ogłoszeniach w marketingu na tle innych obszarów

Umiejętności i narzędzia AI, których oczekują ogłoszenia w marketingu

• “We expect you to experiment with AI tools and use them to expand what you can do, but we believe original ideas, good taste, and strong writing matter more than ever in a world full of AI slop.”

  TraversalContent & Brand Communications Manager

• “You use Claude and tools like it every day, and you’ve built yourself a second brain with them (projects, custom instructions, skills, a knowledge base your AI works from) that makes you faster and more efficient.”

  EnterpretSenior Product Marketing Manager, Growth

• “You use Claude to read a reporter's last fifty bylines before you pitch them, to build monitoring that surfaces the three things that matter each morning, and to run a mock hostile interview with our CEO before a launch.”

  NashHead of Corporate Communications

• “AI-Native Fluency: You use AI tools (Figma AI, Midjourney, generative workflows) as a core part of how you work, not an afterthought—and you have a real point of view on how AI is changing design production.”

  AgentioBrand Designer

• “Hands-on experience with AI tools in a design workflow (for example, image generation, AI features in Figma or Adobe, or AI-assisted copy and layout), and a good sense of where they help and where human craft matters most.”

  DeepgramSenior Designer, Brand Marketing

• “AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.”

  GustoSenior Performance Marketing Manager, Paid Social

Jak policzyliśmy umiejętności AI w ogłoszeniach w marketingu

Na podstawie 2362 ogłoszeń w marketingu z publicznych stron z ofertami 1333 firm programistycznych, odczytanych 29 października 2026. Ogłoszenie się liczy, gdy oczekuje od osoby używania AI w jej własnej pracy. Obszar wynika z nazwy stanowiska. Pełna metoda i jej ograniczenia.