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AI skills in marketing job ads, 2026

Live dataLast updated 29 October 2026

#2 of 11 rolesAbove average

34%of 2,362 marketing ads ask for AI

  1. Marketing 34%
  2. All 11 roles 25%

Asks for AIAs a requirement

Rank
#2 of 11
As a requirement
15%
Name a tool
22%
Most-named tool
Claude
Companies asking
403

How many marketing job ads ask for AI

  • 34% of 2,362 marketing job ads ask the candidate to use AI in the work, 9 points above the 25% across all roles.
  • 15% say it in the language of a requirement: must, expected, daily, proficient.
  • Marketing ranks 2 of 11 roles. Engineering ads ask in 30%.
  • 22% of the marketing ads that ask for AI name a tool. Claude is named most, then ChatGPT.
  • 403 companies ask for AI in at least one marketing ad.

AI skills in marketing job ads vs other roles

  1. Design 46%
  2. Marketing 34%
  3. Product 31%
  4. Engineering 30%
  5. People and recruiting 30%
  6. Finance 29%
  7. Data 27%
  8. Legal and compliance 26%
  9. Operations 26%
  10. Customer support and success 20%
  11. Sales 17%
Asks for AIAs a requirementSource: Lemonsignal, 29 October 2026

Companies that ask for AI in marketing job ads

  1. 1Grafana Labs14 of 14 marketing ads
  2. 2Zscaler11 of 11 marketing ads
  3. 3TRM Labs7 of 7 marketing ads
  4. 4Groupon6 of 6 marketing ads
  5. 5Amplitude5 of 5 marketing ads
  6. 6Asana4 of 4 marketing ads
  7. 7Block4 of 4 marketing ads
  8. 8ScaleOps4 of 4 marketing ads

AI skills and tools marketing job ads ask for

  • “We expect you to experiment with AI tools and use them to expand what you can do, but we believe original ideas, good taste, and strong writing matter more than ever in a world full of AI slop.”

    TraversalContent & Brand Communications Manager

  • “You use Claude and tools like it every day, and you’ve built yourself a second brain with them (projects, custom instructions, skills, a knowledge base your AI works from) that makes you faster and more efficient.”

    EnterpretSenior Product Marketing Manager, Growth

  • “You use Claude to read a reporter's last fifty bylines before you pitch them, to build monitoring that surfaces the three things that matter each morning, and to run a mock hostile interview with our CEO before a launch.”

    NashHead of Corporate Communications

  • “AI-Native Fluency: You use AI tools (Figma AI, Midjourney, generative workflows) as a core part of how you work, not an afterthought—and you have a real point of view on how AI is changing design production.”

    AgentioBrand Designer

  • “Hands-on experience with AI tools in a design workflow (for example, image generation, AI features in Figma or Adobe, or AI-assisted copy and layout), and a good sense of where they help and where human craft matters most.”

    DeepgramSenior Designer, Brand Marketing

  • “AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.”

    GustoSenior Performance Marketing Manager, Paid Social

How we counted AI skills in marketing job ads

From 2,362 marketing job ads on the public job boards of 1,333 software companies, read on 29 October 2026. An ad counts when it asks the person to use AI in their own work. The role comes from the job title. The full method and its limits.

Questions about AI skills in marketing job ads

How many marketing job ads ask for AI skills?

34% of 2,362 marketing job ads at software companies on 29 October 2026 asked the candidate to use AI in the work, and 15% said it as a requirement.

Which AI tools do marketing job ads name?

22% of the marketing ads that ask for AI name a tool. Most named: Claude (115 ads), ChatGPT (79 ads), Gemini (36 ads).

How do you test AI skills for marketing roles?

Give a real task from the job, let the candidate use the AI tool they already use, and read their conversation with the AI as well as what they hand in. Look for whether they check what the AI gives them.

See how candidates really work with AI.

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