AI skills test for marketers, on a real launch.

A good marketer with AI plans on real numbers. They ask where every figure comes from, and they never send a claim they have not checked.

Get started See what you get

Try it free on 3 candidates.

Who the marketer AI skills test is for

Growth marketers
Product marketing managers
Performance marketers

People who grow a software product: they position it against competitors, launch it, choose the channels and decide where the budget goes.

LevelJunior to staff

Hiring for brand, content, social, events or marketing operations?Bring your own task

An example AI skills task for marketers

One of our marketing tasks. Your dashboard has the rest, and you can bring your own.

The brief

Plan a launch budget

We launch in Germany next month with €50k. Using our positioning, last year’s UK campaign results and three competitor sites, decide where the money goes, in five lines for the CMO, and write the launch email.

Then do the same for France with €30k.

Files

The positioning, one page
Last year’s UK campaign results
Three saved competitor pages

Time

Deadline Fri 24 Oct

Work in

ChatGPT
Claude Cowork

Where AI goes wrongEvery task has a few spots where AI typically gets it wrong. That’s how you see who checks the work.
The part that repeatsAfter Germany, they plan France with €30k. You see whether they reuse what they built the first time, or start again by hand.
TimeYou set it: a deadline, a time limit, or both. We recommend a deadline and no time limit, so they work the way they would in the job.
Where they workChatGPT or Claude Cowork, on their own computer or in the browser.
All tasks

The AI skills we look for in marketers

Understand Sees which numbers matter, like paying customers rather than clicks, before asking for a plan.
Brief Gives the AI the real results and the budget, and says to use only those.
Check Asks where a number came from, and checks claims against the files before using them.
Correct Says what is wrong with a draft, not just “make it better”.
Sign off Five lines the CMO can act on, and an email with no claim they have not checked.
Reuse Does France with what they built for Germany.

Plus the skills for the job Read from the same task.

A budget tied to real numbers
Choosing the right channels
Positioning

What you get for each marketing candidate

Sarah MillerGrowth marketing manager · Task: Plan a launch budget · ChatGPT · 3 h 20 min

Checked by Lemonsignal

78%Good match, one open question

Planned on what UK customers cost, not clicks.
Used no number she could not trace to a source.
Checked every claim about competitors before it went out.

Understand Strong Saw that clicks and paying customers point to different channels, and planned on customers. Turn 3
Brief Solid Gave it the UK numbers and the budget, and said to use only those. Turn 5
Check Strong Asked where every number came from before using it, and checked the AI’s claims against the three competitor sites. Turns 9, 21
Correct Partial Said “make it better” four times on the email before saying what was wrong. Turns 14 to 18
Sign off Strong Checked every claim in the email before signing off. Said the German costs are a guess to check after two weeks.
Reuse Solid Did France with the prompt she wrote for Germany.

Skills for the job

A budget tied to real numbersAbove the bar
Choosing the right channelsAt the bar
PositioningAt the bar

How we score AI skills in marketing job ads, 2026

Questions about testing marketers’ AI skills

Is this for growth marketers or product marketers?

Both. The task mixes where the budget goes and the launch email, which one person does at most growing companies.

Do candidates need ad platform access?

No. Everything they need is in the files: the positioning, last year’s results and the competitor pages.

Can we use our own launch?

Yes. Bring your own task and we set it up with you, with the places where AI tends to go wrong and the scoring sheet.

30 Interview questions to see who’s good with AIStart with the marketing questions, with what a good answer sounds like.

Test how well marketers use AI.

Get started

Try it free on 3 candidates.