- Planned on what UK customers cost, not clicks.
- Used no number she could not trace to a source.
- Checked every claim about competitors before it went out.
- Understand Strong Saw that clicks and paying customers point to different channels, and planned on customers. Turn 3
- Brief Solid Gave it the UK numbers and the budget, and said to use only those. Turn 5
- Check Strong Asked where every number came from before using it, and checked the AI’s claims against the three competitor sites. Turns 9, 21
- Correct Partial Said “make it better” four times on the email before saying what was wrong. Turns 14 to 18
- Sign off Strong Checked every claim in the email before signing off. Said the German costs are a guess to check after two weeks.
- Reuse Solid Did France with the prompt she wrote for Germany.
- A budget tied to real numbersAbove the bar
- Choosing the right channelsAt the bar
- PositioningAt the bar
What she handed in, as she handed it in. Each mark is a skill from her result.
- In the UK, Google and partner newsletters brought paying customers at €200 each.
- LinkedIn cost €400 a customer, so €10k goes in as a test.
- At UK costs this buys about 185 customers.
- German costs are a guess: I assume a quarter higher, so about 150.
- Check after two weeks, and move the held €5k to what works.
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